UP Tourism Website & app design during Mahakumbh Mela 2025

Designed a Sleek & clean Website & application for UP Tourism during Mahakumbh Mela 2025.

About the project

This project was about building a marketing website for UP Tourism during the Mahakumbh Mela 2025. The goal was to create a strong first impression with a fast, clear, and trustworthy web experience. The site needed to convey reliability while also embracing a friendly and religious aesthetic.

Date:

Jan 16, 2025

Client:

Mappls India

Services:

Web Design

UI/UX

Project Details

The Mahakumbh Mela 2025 in Prayagraj saw a record-breaking attendance of over 66 crore (660 million) people. (source: Hindustan Times) This makes it the largest peaceful gathering of people in history. The event, which began on January 13, concluded on February 26, with the final holy dip on Maha Shivratri.

About 40% of these people were trying to find different destinations, accommodations and cuisines during this event. The current UP Tourism website does fulfil the purpose, but it is a little cluttered and not organised. UP Government asked Mappls India to design a website and application solely dedicated to this event with special features such as AR/VR experience, in-built route suggestion and a clean, simple UI Design.

We were assigned a task of creating the UP Tourism Website and application during the Mahakumbh Mela by Mappls India.

Things I Did

We started with defining the design system consisting of colour palette, typography, visual elements, iconography, component library and imagery that would be widely used while designing the platform.

We chose the state flower of Uttar Pradesh, which was “Palash”. We presented the MVP with a prototype to Mappls, and they would later present it to government officials handling the design of the UP Government Tourism website. Mappls was responsible for integrating 3D maps and an overview of the tourist spots, moreover inclusion of AR/VR experiences for the users.

I, along with 4 developers, 1 lead and 1 senior designer, worked on this project, and I was responsible for creating UI Designs, part of conducting UX Research and pitching the first draft of MVP to the client.

Due to the NDA, a few designed screens were added to this project.

Impact

We saw an increment of 10-15% of users on this new website, including 105 unique users.

This website and application were live during Mahakumbh Mela 2025 and played a key role in user engagement, event advertisement and overall conveyed an easy user experience according to KPIs.